The Key to Building Engaging Smart Content On Facebook.

The key to building engaging pages on Facebook is important to grow your fanbase and building your list of subscribers and followers. That way you can market your products or services and interact with your fans.

Growing your fanbase
Growing your fanbase is a crucial part of your Facebook marketing strategy however what’s just as vital is having fans that can interact and find it engaging and fun to be on your page. This means that you may have fans that will actually like your page, comment on posts and share posts as a result of that is what they wish to do and not because they are being enticed to a free giveaway or coupon. It comes back to providing smart content that your loyal followers will like and you are into “the marketing game” to do whatever it takes to please your fans and visitors with engaging content.

What is Smart Content?
Good content can play on life, living animals and things/interests of your target market. It will be related to day-to-day life and ought to provoke a personal response immediately. It relates to all sorts of content, asking for the opinion of users, telling fascinating stories and updates with some crazy moments. What it does is to create a context where users gather to socialize and find something attention-grabbing to share, highly entertaining and to engage and share with similar people.

You can use smart content to target your website pages, landing pages, emails, CTAs, and forms based on specific criteria you have stored about your contacts. Smart content alters the content displayed in a module depending on specific viewer characteristics.

The following list of ideas according to the Hubspot Academy are guidelines to get started with smart content. Just click on the links below if you want to read more information or visit their website for other interesting (free) training.

If you are still unsure of how to create smart content, then take a look at some of the Facebook pages created and managed by large companies like Proctor & Gamble or Pepsi and to get more creative ideas of your own.

Your target market
You’ll be able to create this kind of content by defining your target market and then determining what topics are relevant for that market. Then produce themed content that you can schedule so that you have constant posts going out to your users. You’ll be able to use a number of Facebook’s choices, such as Facebook ads to focus on your audience and expand your reach and following through your posts.

To be positive you are right on track and getting the ‘reach’ you are after than you should use Facebook Page Analytics to analyze your posts. This can provide you with sound information that will enable you to be ready to make sensible choices related to your posts and future posts that you may create.

A relevant fanbase with targeted traffic
Keep in mind however that there are several ways you can build your fanbase to prosper your business. By taking the time to bring targeted traffic to your Facebook page and growing a relevant fanbase you’ll be able to enjoy the benefits of the work you put into this.

More sales and leads
Your long term goal is still to grow your fanbase through ‘Likes’ and to find out what they fancy what you have to offer and in so much extend that they tell their friends who in turn will tell their friends. This way your reach will continue to expand and grow. Or showing a video that might get so much attention by referring their friends that it goes viral.

Having a large following will be giving you very strong and powerful marketing selling opportunities to bring in more sales and leads and exposure for your (personal) brand.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue-growth for your business through providing smart content.

If you are in need of some additional relevant training…take a look at:

  1. Facebook ads – video training.
  2. WordPress Plugin for scheduled blog posts
  3. Building your fanpages – videocourse
  4. Social Media Traffic – videocourse.
  5. How to write good FAQ’s – ebook.



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