If you want to know how to sell using a sales funnel you need to follow a 5 step process. Ultimately you wish to sell a high ticket product and therefore you would like to put some work into it. Think about what you’re asking here: not only is someone going to be spending a lot of money to buy something from you but they’re additionally doing it while knowing nothing about you. They aren’t even meeting you in person which means that you could be completely “pulling the wool over their eyes” for all they know! It is not strange that most people are careful and waiting for you to show them what you have to offer and if you are a trustworthy nice person and that is why it is important to build relations first. You most likely want to buy from someone you like than from someone you don’t like so therefore you need to spoil your new customers a bit in order to convince them you’re really appreciate them.
The question you need to ask yourself is how you’ll go from being a complete stranger, to someone that they trust enough to give $2,00! One method of accomplishing this is with what’s called a ‘sales funnel’. Let’s see what that means.
What Is A Sales Funnel?
Essentially, a sales funnel may be a series of ‘steps’ that you guide a brand new visitor through in order to induce them to buy products from you. The saying goes that it takes 5 ‘touches’ for somebody to trust a stranger online enough to spend a lot of money on their product, so your funnel is going to represent those five 5 steps.
This might look as follows:
* Website or webshop
* Mailing list
* Free webinar
* Affordable product
* Big ticket product
At each stage in this method you’re building a lot of trust with your potential buyer, you are getting them more involved and you’re making it easier for them to pull the trigger on a big ticket product. I recommend you take a look at the video training:
BIG TICKET VIDEOCOURSE.
Why Sales Funnels Work
The first step is your website. This can be entirely passive and free. That is to mention that someone can find it on their own by surfing on the web (you need to have traffic and exposure!), read what you have to say and then leave. In doing so though, they’re getting introduced to your brand and they’re getting a free taster of the type of prices you’re offering. Hopefully, they’ll like this enough that they’ll wish to read more from you in the near future and they bookmark your website or that they’ll sign up to join your mailing list.
This then gives you a direct line of contact to show more of your offers. Your audience can now get emails from you and they feel like being an active member of your network.
Next, you’ll provide them a free seminar. It’s free and exciting so therefore they’ll most likely join the webinar, and by doing so they are now actively participating with your business.
Again, this can be an extra ‘step’ on top of what you are doing already and now they are more involved to interact. This is often the best timing where you promote your low cost product like a useful report, ebook or videocourse or any other product that is in great demand.
The low cost product then gets them used to buying from you and helps build trust in your sales process. The result? They’re now primed and ready to buy that big price ticket item, which is often a high standard value for money product and an addition of a product they already purchased! You are slowly expanding your mailing list and getting more leads and sales at the same time you are building your salesfunnel. In order to build a salesfunnel it is obviously you have to sell something so therefore you need to have your own products. Most people do not come to this stage as they simply don’t know how to get started to get their own products but you can also put affiliate products into your own salesfunnel. Or you can make use of the already setup salesfunnel of the original seller from who you are an affiliate or reseller for.
If all of the information above still sound like abacadabra to you and you want to learn more about setting up your first salesfunnel, I would recommend my salesfunnel videocourse where you can visually see on your screen the `excite-at-the-spot” video training how to get started. If you are a visual learner just like me, you won’t let this offer pass you by to master the basic marketing skills to build numerous salesfunnels to your offers.
Or take a look at the complete newbies course to get you started from scratch.