The word squeeze page may sound odd to you. There are a lot of terms that are weird sounding and unfamiliar to anyone who is simply getting started with online marketing.
To actually achieve success in any industry, including internet promoting, you must have a basic information of the terms and skills. In this article I’m not going to show you what all the terms mean however I can tell you some tips what a squeeze page is and what it’s used for.
A squeeze page is also generally known as a capture page or landing page. This may be a page on your website or blog that is set up specifically to induce people to sign up, or called optin, to your email list. This way you can build a list of interested subscribers to promote other products or offers. If for any reason your subscribers are wishing to unsubscribe from your mailinglist, it’s called optout and ofcourse you have to convince them with useful product information to stay on your list.
The whole point is to use your squeeze page as part of a funnel or also called your salesfunnel. You wish to draw new subscribers in with an attractive free offer and than you want to guide them to take the action you want them to require to get this free gift; sign on for building your list or to offer your paid products in your funnel.
In order to make this work there are many elements your squeeze page ought to have and several elements you should never embrace on a squeeze page:
DO’S
1. Add a strong headline.
Good headlines can sometimes be something that does one among 3 things: creates some sort of concern, curiosity or asking a question to solve an issue or problem. When coming up together with your headline strive to think about specifically how your visitor can profit from the aspects of your freebie supply.
2. Bullet points.
Adding bullet points is another method for you to point out just what your freebie will provide to your visitor. You do not wish to grant them all the information, if you are doing that, they won’t need to sign up, however you would like to provide them with enough information to make it clear that they can miss out this offer if they do not sign up.
3. A video.
This is up to you if you want to make a brief video that highlights the advantages of your product, however having a video on your website is a great feature to your possibilities of getting sign ups as video marketing is booming. A video ought to provide more details, as well it ought to have your bullet points to put more attention to the benefits of your product.
DONT´S
1. Links
Don’t place any sort of navigation links on your squeeze page. You don’t need them to try anything else but to sign up, as there are only two choices, to get your gift or leave the page. The last thing you want is a few distractions. Remember your salesfunnel as you want people simply to keep moving forward to your offer and to sign up for your list.
2. No heavy salespitches or emails.
When they sign up for your list don’t bombard them with sales pitches and numerous emails in their inbox, as it is just too overwhelming and they would like to optout or unsubscribe. Continue to grant them with high quality product info. You can offer your new subscribers a sequence of emails like a course to get to know what their preferences are in receiving from you in the near future. In that way you can build your relation and building trust with your new prospects, so keep it clear, honest and informative.
Keep these basics for building a good squeeze page in mind when you start putting yours together. If you got the hang of it to create a lot of squeeze pages you need to tweak, optimize and personalize your website a little more. Just take a look at this website with handy software and sign up for a free account to start splittesting your results.
If you want some help, just find out about these products: ready made squeezepage or the headline generator software that will skip your time in half to set it all up. It will facilitate your foundation for setting up your squeeze pages and you should be able to get people to sign up for your email list quickly. Wishing you great success in the process.