Like, Share and Follow, even if you’re new to social media marketing.
Are you one of the many entrepreneurs who are looking to improve your social media marketing efforts? If the answer is yes, then read on while social media marketing is an essential part of any business aiming to boost your reputation, branding and visibility online. Don’t hesitate to embrace these 10 “guru” tips to improve your social media marketing strategies as part of your social media campaign.
Provided below are 10 useful tips practiced by several social media gurus.
1. Discover The Best Time To Post, Repost Or Retweet
Knowing when to post on your chosen social media is very important. You cannot just post anytime you want. Your return on investment will be greatly reduced if a smaller proportion of your target market see’s your posts or campaigns. Set it at a time when you know your audience will most likely check their social media accounts. Remember the time differences if your target audience is living in another country. It is very important for you to post regularly. Not once a week, not once a month but on a more consistent basis, for example, every day at a specific time.
You should also repost other people’s posts or retweet other people’s tweets. Social media marketing is not limited to the company doing all the posting. Sharing other people’s content shows that you value their opinion. This stimulates an open line of communication and allows for mutual benefit in the long run.
2. Make Use Of Your Rivals
Competition is not all that bad. Apart from motivating you to do your best, you can use that competition to your advantage. Take social media for instance. Research popular posts from your competition and use it to your advantage. What may be popular to their audience may also be popular on your end. There are several tools that can help you out with this including social crawlytics.
3. Go Viral On Youtube
Youtube is one of the most widely used sites all over the globe and using this platform as part of your marketing strategy is a must. One good practice that you should also follow is to create enticing, attention-grabbing thumbnails so that you can increase your click through rate. This will allow you to present to a greater amount of viewers and if you have a video that is informative and useful to your target audience you will be able to increase your sales. If you don’t have the skills to do this yourself, outsource it. If you’re not too keen on making high quality professional videos, getting the experts to do it for you is a big plus and make your website stands out.
4. Choose A Few But Not All Social Networks
It wouldn’t do you much good if you start your social media campaigns on all the platforms available. Choose only a few where you think your campaign will click. If you think your business will do good on video or photosharing sites, then choose Pinterest, Instagram or Youtube. Focus on these and build your visibility and your brand. Whilst in the long run expanding to more sites is a great idea, it can be best to focus your energy on one or a few and build a following before expanding.
5. Create A Facebook Page For Your Company
You should know the difference between a personal page and a company page especially if you have chosen Facebook as your platform. You have to create a fan page solely dedicated to your business. Facebook has existing policies that may lead to the shutdown of your personal page if you start and continue to post about your company, so it’s important to adhere to the guidelines.
Make sure that your fan page on Facebook or handle on twitter is as close to the name of your company as possible. This will prevent any confusion and also make it easier for your audience to search for you.
6. Engage With Your Audience by Interaction
Apart from posting, it is also very important for you to engage with your audience. Respond to their questions or perhaps thank them for liking or sharing your post. Interaction plays an important role in building trust which is very important in a client and company relationship and to build your list of loyal fans.
7. Listen To Your Audience – Customer Service
Also listen to your customer’s concerns. Social media can be a medium for your customers to use when voicing out complaints and suggestions. Be open to remarks and listen more what your audience has to say to you. Address their queries and appreciate their suggestions. Give your clients good customer service, at least treat your customers with respect and as you want to be treated yourself.
8. Make Use Of Pictures And Infographics
It’s not only text that is important; graphics will give a face to your company. Your target audience needs to know that your company is run by real people. You can do that by uploading photos of your team or pictures and videos of your company events and products. The latest trend is making use of infographics. Get started with my Infographics Videocourse, click here.
9. Connect Your Blogs To Social Media
There are a lot of tools that you can use these days when it comes to connecting your blog posts to your chosen social media platform. By doing so, you are allowing your audience both potential and existing, easy access to your content.
10. Show Them What You’ve Got
If you want to attract customers and increase your sales, you need to provide great, high quality content and products to your audience. The type of content that will inform them of just how useful and relevant your products or services are to them. Highlight its benefits instead of its features when presenting your campaigns or deals and explain why your followers need to buy it to improve their skills and to increase their own growth and benefits.One of the ways you can do this is using live streaming videos, which is the latest hype. You can make use of Facebook or Periscope. If you want to get started and need training, take a preview here.
The question now is how can you develop better strategies that can keep up with the ever changing social media trends? The answer is simple, just get this e-book with more tips to help you out and to succeed quickly: Like, Share and Follow.
(and that’s what I advise you should do with my website too :-).